• Sarah O'Brien

Celebration overload.

Updated: Mar 28, 2020


Am I the only one who has decided to not schedule 18 million social posts and write dozens of thank you notes and send all the well wishes recognize the importance of pretty much the foundation for the American dream. I decided months ago to tell complacency to kiss my ass, so I’m refusing to play along and contribute to the information overload despite the guilt I feel for not joining in the much deserved recognition.

This week is Economic Development, Small Business, and Tourism week. Preservation at least has the entire month, but even then it’s still too much. And they are all competing with our freaking Mother’s? Throw in political signs and opeds at City Hall and its no wonder local election turnout is so dismal every year. Oh wait! It’s also teacher and nurses appreciation week. Those responsible for providing an educational foundation and critical care to us, the citizens of this country.

Now I have been known to preach about how it’s okay to have a lot of events and activities at once, it draws more support. More attendance. But this situation is really unacceptable. It’s too much. I wish everyone would chat and look at the calendar for a moment. Just maybe we shouldn’t have an annual competition of attention span and capacity between local governance, those responsible for raising, teaching and caring for the citizens of this country, and the majority of the place and economic drivers in our local communities.

It’s not complicated. We need other weeks in this mix for such important and meaningful things. This way we don’t have to try and cram in all the storytelling, notes of appreciation, events, votes, data bits, and celebrations of basically the fabric of the places we call home and the people who raised and cared for us along the way (most of the really ofimportant shit that saves and shapes people and enables their prosperity and heritage ) in the same short time span?

It dilutes the messaging. Weakens the impact. Distracts appreciation where it’s due. And it makes me tired. Every. Single. Year.

I wish we could get it together people!


Sarah served as a Texas Main Street manager for over a decade and is a proud two-time Past President of the Texas Downtown Association. She lives in Smithville Texas and has worked in local government. community development, destination management and downtown revitalization across the State of Texas. She is a motivational speaker, consensus builder, and visionary problem solver who helps organizations and communities understand their purpose and achieve collective impact.

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